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How to Market Service and Support

How to Market Service and Support

Sales and Support Whenever a product is sold, customer support has to be factored in as a cost, but that product’s support can also be an opportunity to create a sustainable revenue stream. Not that...

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Behavioral Retargeting

Behavioral Retargeting

Sounds Serious, Feels Creepy, Works Anyway Behavioral retargeting (or simply retargeting), is the mechanism whereby internet ads follow you around the internet. Creepy, scary, and irritating are...

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Understanding Sales Objections

Understanding Sales Objections

Deal With, Overcome, Address... Why are they called sales objections? Why do we object to objections? What makes them so objectionable? Literally, they are a reason for disagreement. And in reality,...

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Digital Marketing Broadcast Tactics

Digital Marketing Broadcast Tactics

Spread the Word The term broadcasting evolved from the agricultural method of sowing seeds in a field by casting them broadly. (This also explains why some fertilizer spreaders are called broadcast...

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Customer Retention Strategies

Customer Retention Strategies

Why Retain Customers? If ever there was a “no-brainer” blog, it would be about customer retention. Who doesn’t want to retain customers? They are our best source of revenue, they are our advocates,...

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The Reality of CRM

The Reality of CRM

CRM Is Really ARM At its essence, a CRM system is a software platform for managing customer relationships —  ideally on a global, enterprise-wide basis. But CRM is really a misnomer because a...

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