More and More People Are Going Mobile As of this writing, 5.24 billion people in the world have mobile devices (or 67% of the total global population), and 80% are on a smartphone. That’s a...
Sales and Support Whenever a product is sold, customer support has to be factored in as a cost, but that product’s support can also be an opportunity to create a sustainable revenue stream. Not that...
Sounds Serious, Feels Creepy, Works Anyway Behavioral retargeting (or simply retargeting), is the mechanism whereby internet ads follow you around the internet. Creepy, scary, and irritating are...
Deal With, Overcome, Address... Why are they called sales objections? Why do we object to objections? What makes them so objectionable? Literally, they are a reason for disagreement. And in reality,...
VoC: Voice of the Customer An important step in the product development or product marketing process involves obtaining Voice of the Customer (VoC), either by survey, interview, or observation....
American Gothic Do you watch home improvement or house-hunting shows? My wife and I have been watching them for years. We’re always interested in the latest trends in interior styles and remodeling....
Spread the Word The term broadcasting evolved from the agricultural method of sowing seeds in a field by casting them broadly. (This also explains why some fertilizer spreaders are called broadcast...
Why Retain Customers? If ever there was a “no-brainer” blog, it would be about customer retention. Who doesn’t want to retain customers? They are our best source of revenue, they are our advocates,...
Communicating Marketing Humans tend to remember things in groups of three, so we use this theory as the explanation of the proliferation of three-letter acronyms (TLAs) in marketing. An important...
Just like your sister's wedding, product launches are special events. They’re a cause for celebration. There’s nothing like the feeling of a well-planned mission, executed to perfection, generating...
A marketing automation system enables a marketing team to amplify their efforts and easily reach targeted audiences with relevant messages. Automation will allow you to create messages and send them...
CRM Is Really ARM At its essence, a CRM system is a software platform for managing customer relationships — ideally on a global, enterprise-wide basis. But CRM is really a misnomer because a...