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Understanding Sales Objections

Understanding Sales Objections

Deal With, Overcome, Address... Why are they called sales objections? Why do we object to objections? What makes them so objectionable? Literally, they are a reason for disagreement. And in reality,...

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Digital Marketing Broadcast Tactics

Digital Marketing Broadcast Tactics

Spread the Word The term broadcasting evolved from the agricultural method of sowing seeds in a field by casting them broadly. (This also explains why some fertilizer spreaders are called broadcast...

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Customer Retention Strategies

Customer Retention Strategies

Why Retain Customers? If ever there was a “no-brainer” blog, it would be about customer retention. Who doesn’t want to retain customers? They are our best source of revenue, they are our advocates,...

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The Reality of CRM

The Reality of CRM

CRM Is Really ARM At its essence, a CRM system is a software platform for managing customer relationships —  ideally on a global, enterprise-wide basis. But CRM is really a misnomer because a...

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Budgeting Tips for Fun and Profit

Budgeting Tips for Fun and Profit

Plans Change This was supposed to be a fairly straightforward post about how to approach the budgeting process for marketing programs. I came up with a clever title, and then COVID-19 came along,...

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