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Generational Marketing Preferences

Generational Marketing Preferences

It’s a Jungle Out There Out in the world, things are fragmented. Modern marketers have to deal with multiple issues like omnichannel advertising, technical issues, social and economic issues, and...

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How to Market Service and Support

How to Market Service and Support

Sales and Support Whenever a product is sold, customer support has to be factored in as a cost, but that product’s support can also be an opportunity to create a sustainable revenue stream. Not that...

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Behavioral Retargeting

Behavioral Retargeting

Sounds Serious, Feels Creepy, Works Anyway Behavioral retargeting (or simply retargeting), is the mechanism whereby internet ads follow you around the internet. Creepy, scary, and irritating are...

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Understanding Sales Objections

Understanding Sales Objections

Deal With, Overcome, Address... Why are they called sales objections? Why do we object to objections? What makes them so objectionable? Literally, they are a reason for disagreement. And in reality,...

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