Why Use LinkedIn for B2B Marketing? For business-to-business (B2B) marketing and advertising, LinkedIn is a powerful marketing and advertising tool for...
A LinkedIn Primer for B2B Marketing
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Category
Strategy
B2B Marketing Trends and Challenges for 2021
The Train Has Left the Station It doesn’t take a crystal ball to understand that the pandemic has changed the world forever — and impacted every part of...
Digital Marketing Best Practices: Voice of the Customer
Unpacking VOC What is VOC? Voice of the Customer (VOC) is a marketing research technique used to solicit feedback from customers to determine perceptions,...
How to Work with Customer Service for Effective Digital Marketing
Why Include Your Customer Service Team? Customer service teams are more than product or service troubleshooting experts. They take orders, handle complaints,...
Digital Marketing Best Practices: Optimizing Advertising Frequency
Frequency vs. Fatigue Having just lived through the election season, we all understand the principle of frequency as it relates to advertising. The more an ad...
The Importance of Brand Building in B2B Marketing
Brands and Brand Equity B2B purchases are based on performance and differentiation from the competition. The challenge is to create and amplify...
Why is My Competitors’ Marketing Better?
There can’t be more than 10 commandments in the 10 Commandments of Marketing, so let's call this the first amendment: “Thou shalt not covet thy competitors’...
Why You Need a Key Opinion Leader Strategy for Marketing Food Safety Testing Products
The Importance of Key Opinion Leaders Life is all about connections. As much as we automate, standardize, and process our way into insularity and isolation in...
Myth-Busters and B2B Communication Strategies for Different Generations
Digital Natives vs. Digital Immigrants There have always been gaps between generations where mutual understanding breaks down. Generational marketing...
Generational Marketing Preferences
It’s a Jungle Out There Out in the world, things are fragmented. Modern marketers have to deal with multiple issues like omnichannel advertising, technical...
4 Key Components of a Go-to-Market Strategy
GTM Defined A go-to-market (GTM) strategy is the plan a company uses to bring a product to market. GTM strategies are typically developed as a collaborative...
How to Build a High-Performance Marketing Team Structure
Your Most Important Asset What constitutes a high-performance marketing team? When you have the right mix of people, skills, motivation, and leadership,...