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Digital Marketing Broadcast Tactics

Digital Marketing Broadcast Tactics

Spread the Word The term broadcasting evolved from the agricultural method of sowing seeds in a field by casting them broadly. (This also explains why some fertilizer spreaders are called broadcast...

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Customer Retention Strategies

Customer Retention Strategies

Why Retain Customers? If ever there was a “no-brainer” blog, it would be about customer retention. Who doesn’t want to retain customers? They are our best source of revenue, they are our advocates,...

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The Reality of CRM

The Reality of CRM

CRM Is Really ARM At its essence, a CRM system is a software platform for managing customer relationships —  ideally on a global, enterprise-wide basis. But CRM is really a misnomer because a...

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Budgeting Tips for Fun and Profit

Budgeting Tips for Fun and Profit

Plans Change This was supposed to be a fairly straightforward post about how to approach the budgeting process for marketing programs. I came up with a clever title, and then COVID-19 came along,...

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Tips for Sales Lead Qualification

Tips for Sales Lead Qualification

UQL, MQL, SQL: Take Me to Your LEADer Sales leads are contact information from people interested in a specific product or service. Fragile as an egg and perishable as a yogurt smoothie on a hot...

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Marketing Strategy Value Analysis

Marketing Strategy Value Analysis

Time: Your Most Valuable Resource Downtime creates opportunities for reflection, and it allows for change. If digital marketing has been a low priority because of demands in other areas of the...

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