Deal With, Overcome, Address... Why are they called sales objections? Why do we object to objections? What makes them so objectionable? Literally, they are a reason for disagreement. And in reality,...
Understanding Sales Objections
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Listening to Voice of the Customer (VoC)
VoC: Voice of the Customer An important step in the product development or product marketing process involves obtaining Voice of the Customer (VoC), either by survey, interview, or observation....
The Pandemic: Time to Remodel Your Marketing Space?
American Gothic Do you watch home improvement or house-hunting shows? My wife and I have been watching them for years. We’re always interested in the latest trends in interior styles and remodeling....
Digital Marketing Broadcast Tactics
Spread the Word The term broadcasting evolved from the agricultural method of sowing seeds in a field by casting them broadly. (This also explains why some fertilizer spreaders are called broadcast...
Customer Retention Strategies
Why Retain Customers? If ever there was a “no-brainer” blog, it would be about customer retention. Who doesn’t want to retain customers? They are our best source of revenue, they are our advocates,...
Essential Marketing Terms and Acronyms
Communicating Marketing Humans tend to remember things in groups of three, so we use this theory as the explanation of the proliferation of three-letter acronyms (TLAs) in marketing. An important...
Your Guide for Product Launch Preparation
Just like your sister's wedding, product launches are special events. They’re a cause for celebration. There’s nothing like the feeling of a well-planned mission, executed to perfection, generating...
Marketing Automation — Amplify Your Efforts and Extend Your Reach!
A marketing automation system enables a marketing team to amplify their efforts and easily reach targeted audiences with relevant messages. Automation will allow you to create messages and send them...
The Reality of CRM
CRM Is Really ARM At its essence, a CRM system is a software platform for managing customer relationships — ideally on a global, enterprise-wide basis. But CRM is really a misnomer because a...
How UX Design Influences Your Marketing Efforts
The Roads Are Paved with Indecisive Squirrels Marketers must be objective, but decisive — and as emotionally devoid as Jack Reacher. There are no rights and no wrongs in marketing. It’s all shades...
Budgeting Tips for Fun and Profit
Plans Change This was supposed to be a fairly straightforward post about how to approach the budgeting process for marketing programs. I came up with a clever title, and then COVID-19 came along,...
A Guide to Analyzing Competitors’ Marketing Strategies
Love Your Competitors Wait — Do we need competition to thrive? I think we do. So when we say we are going to “crush the competition,” we are acting honestly and with complete transparency. Besides...