FounderTraction was born when our founders met at a local co-working space and collaborated on a project. That one project led to two, which then led to three, and so on. We’ve now helped many companies develop and implement digital and marketing strategies, define and launch their brand and products and measure their efforts and success.
Our Values & Principles
Our primary task is to listen. Doing so allows us to develop a thorough understanding of your needs and the needs of your customers.
Data should support your business decisions. Whether it’s your hypothesis, content, campaign or design, our objective is to help you test, learn and tune your approach for optimal results.
It’s not adequate for us to only make recommendations, we educate and inform so that you understand the reasoning behind them.
We’re not afraid of feedback and criticism; it is not only welcome, but it’s also essential to the success of your project.
We support our solutions with research and data, not personal preferences or opinions.
We’ve based our business on our personal beliefs; honesty, integrity and a desire to impact our client’s business.
One size does not fit all; every business or market requires a unique set of solutions and tools.
The best solution(s) are holistic and integrate strategy, design, content, and data.
Talk is cheap; results drive growth.
Brad started in web design in the late 90’s and then went on to Software Engineering, Product Management and IT roles at several startups and established companies. In all of his experience, he has endeavored to solve problems by designing, building and deploying technologies that help businesses achieve their goals and delight their customers. In 2014 Brad put the corporate world behind him and stuck out on his own, returning to his design roots in the process. He is a geek at heart and passionate about design, technology, photography, and fine whiskeys. Originally from the East Coast of the US, Brad spent 22 years in the San Francisco area before relocating to New Hampshire in 2022.
RUST BELT REFUGEE
Gerry is responsible for helping our clients market their products and services by creating unique selling propositions aligned with market expectations. Gerry has extensive experience in crafting and executing strategies for digital marketing, product and service marketing, as well as product management. His career experience includes positions at Mettler-Toledo, Thermo Fisher Scientific, and Neogen. His cat died three years ago and has never been replaced.
Pratima calls Hyderabad, India her hometown, but has established roots in the San Fransisco area. She came to FounderTraction with a Masters in Biomedical/Medical Engineering and a Bachelors of Engineering (BE) in Instrumentation Technology. As if that wasn’t enough, she went back to school to learn the ways of the web and has become FounderTraction’s web development, Analytics and SEO expert.