Love Your Competitors Wait —  Do we need competition to thrive? I think we do. So when we say we are going to “crush the competition,” we are acting honestly...

UQL, MQL, SQL: Take Me to Your LEADer Sales leads are contact information from people interested in a specific product or service. Fragile as an egg and...

Engagement One of the many advantages of digital or inbound marketing is the capability to attract customers who specifically need or want your product or...

Time: Your Most Valuable Resource Downtime creates opportunities for reflection, and it allows for change. If digital marketing has been a low priority...

Defining the Purchase Process Everything starts with a plan — even this blog. Though a lot has been written about the process of how people purchase products...

A Variation on the Chicken and the Egg Before we start down the road of the buyer’s journey, let’s digress for a moment down the product development path,...

What is Sales Enablement? Sales enablement is a can of worms. But it’s an important topic to review because it is one of the key areas that sales and...

Customers are Everywhere (They just have to find you) Many times, you can gauge a company’s maturity by the messaging presented on their website.  The growth...

Value = Resources and Reach When you start a business, the expectation is that the business will grow, and you’ll make money — pretty straightforward....

One of the things we love about the field of digital marketing is its dynamic nature. Marketing is all about change, and responding and adapting to change....

Is Traditional Marketing Still Alive? A digital transformation is impacting every aspect of our lives — particularly in marketing. In the past 10 years, we’ve...

There are two reasons to launch your startup or business in stealth mode. You either must, or you can. (Why and how of stealth mode)  Protecting sensitive IP,...