Sounds Serious, Feels Creepy, Works Anyway Behavioral retargeting (or simply retargeting), is the mechanism whereby internet ads follow you around the...

Deal With, Overcome, Address... Why are they called sales objections? Why do we object to objections? What makes them so objectionable? Literally, they are a...

VoC: Voice of the Customer An important step in the product development or product marketing process involves obtaining Voice of the Customer (VoC), either by...

American Gothic Do you watch home improvement or house-hunting shows? My wife and I have been watching them for years. We’re always interested in the latest...

Spread the Word The term broadcasting evolved from the agricultural method of sowing seeds in a field by casting them broadly. (This also explains why some...

Why Retain Customers? If ever there was a “no-brainer” blog, it would be about customer retention. Who doesn’t want to retain customers? They are our best...

Communicating Marketing Humans tend to remember things in groups of three, so we use this theory as the explanation of the proliferation of three-letter...

Just like your sister's wedding, product launches are special events. They’re a cause for celebration. There’s nothing like the feeling of a well-planned...

A marketing automation system enables a marketing team to amplify their efforts and easily reach targeted audiences with relevant messages. Automation will...

Plans Change This was supposed to be a fairly straightforward post about how to approach the budgeting process for marketing programs. I came up with a clever...