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A LinkedIn Primer for B2B Marketing

A LinkedIn Primer for B2B Marketing

Why Use LinkedIn for B2B Marketing? For business-to-business (B2B) marketing and advertising, LinkedIn is a powerful marketing and advertising tool for audiences that use it. Why? Because unlike other social networks, LinkedIn lets you target your audience by company...

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B2B Marketing Trends and Challenges for 2021

B2B Marketing Trends and Challenges for 2021

The Train Has Left the Station It doesn’t take a crystal ball to understand that the pandemic has changed the world forever — and impacted every part of society. Though vaccines are expected to ease some of the restrictions of 2020, in 2021, our world and the things...

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The Importance of Brand Building in B2B Marketing

The Importance of Brand Building in B2B Marketing

Brands and Brand Equity B2B purchases are based on performance and differentiation from the competition. The challenge is to create and amplify differentiation so that your brand is preferred over competitor brands. According to a new marketing report from The CMO...

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Why is My Competitors’ Marketing Better?

Why is My Competitors’ Marketing Better?

There can’t be more than 10 commandments in the 10 Commandments of Marketing, so let's call this the first amendment: “Thou shalt not covet thy competitors’ marketing.” It’s a real issue, because as a marketer, how often do you see a good idea, kick yourself, and...

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Generational Marketing Preferences

Generational Marketing Preferences

It’s a Jungle Out There Out in the world, things are fragmented. Modern marketers have to deal with multiple issues like omnichannel advertising, technical issues, social and economic issues, and now, a pandemic.  One of the most important segments a marketer has to...

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