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A LinkedIn Primer for B2B Marketing

A LinkedIn Primer for B2B Marketing

Why Use LinkedIn for B2B Marketing? For business-to-business (B2B) marketing and advertising, LinkedIn is a powerful marketing and advertising tool for audiences that use it. Why? Because unlike other social networks, LinkedIn lets you target your audience by company...

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B2B Marketing Trends and Challenges for 2021

B2B Marketing Trends and Challenges for 2021

The Train Has Left the Station It doesn’t take a crystal ball to understand that the pandemic has changed the world forever — and impacted every part of society. Though vaccines are expected to ease some of the restrictions of 2020, in 2021, our world and the things...

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Marketing Food Safety Tests to Combat Food Fraud

Marketing Food Safety Tests to Combat Food Fraud

Marketing Food Safety Tests and Food Fraud The Food Safety Modernization Act of 2011 (FSMA) was the biggest update to U.S. food safety laws since the 1930s, and basically placed the onus of compliance with federal regulations on the shoulders of food producers. The...

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Marketing to Watch: Cannabis Food Safety

Marketing to Watch: Cannabis Food Safety

Cannabis Testing: The Current State in the US The drug of choice for many, cannabis has grown up into a mature industry. The product has reached impressive levels of sophistication in terms of production, packaging, and marketing to consumers, resulting in exponential...

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The Importance of Brand Building in B2B Marketing

The Importance of Brand Building in B2B Marketing

Brands and Brand Equity B2B purchases are based on performance and differentiation from the competition. The challenge is to create and amplify differentiation so that your brand is preferred over competitor brands. According to a new marketing report from The CMO...

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