Blog
The Purchase Decision Process – Buyer’s Journey
Defining the Purchase Process Everything starts with a plan — even this blog. Though a lot has been written about the process of how people purchase products and services, and the webscape is littered with images of journeys and funnels, let’s take a fresh look and...
Product Development: Before The Buyer’s Journey
A Variation on the Chicken and the Egg Before we start down the road of the buyer’s journey, let’s digress for a moment down the product development path, framing our quest around the question: “Which came first — the product or the customer?” This question isn't as...
Sales Enablement: What Is It, and Why Do We Need It?
What is Sales Enablement? Sales enablement is a can of worms. But it’s an important topic to review because it is one of the key areas that sales and marketing deal with regularly. Sales enablement is a collection of tools, platforms and training, with the potential...
Know Your Customer
Customers are Everywhere (They just have to find you) Many times, you can gauge a company’s maturity by the messaging presented on their website. The growth curve could be divided into the following stages: Stage 1 - Basic info - “A stake in the ether to show we are...
Digital Marketing Platforms & Strategies
Value = Resources and Reach When you start a business, the expectation is that the business will grow, and you’ll make money — pretty straightforward. Strategy and planning will account for scalability in your ERP and MRP systems, and the same consideration should be...
Pivotal Marketing Strategies for Uncertain Times
One of the things we love about the field of digital marketing is its dynamic nature. Marketing is all about change, and responding and adapting to change. Due to the COVID-19 pandemic, many digital ads are now opening with the same message: “We live in uncertain...
Digital Marketing vs. Traditional Marketing: What’s Trending?
Is Traditional Marketing Still Alive? A digital transformation is impacting every aspect of our lives — particularly in marketing. In the past 10 years, we’ve transitioned from traditional (paper-based) marketing to digital marketing (DM). The goal of marketing...
Stealth Mode Marketing Isn’t Silent
There are two reasons to launch your startup or business in stealth mode. You either must, or you can. (Why and how of stealth mode) Protecting sensitive IP, if it is easy to reproduce and truly new, and protecting your product's reputation while educating skeptics...
Managing Marketing Projects – Project Planning for Creative Work
Is project planning for creative work in marketing as boring as it sounds? Project planning for creative work sounds boring, but successful marketing execution delivers on-schedule, effective marketing campaigns built around managing creative projects. Whether the...
Iceberg your Website
How to Create a WordPress Website Structure that Meets your Business Goals Most of our client conversations begin with a request to design and build a website. Clients often assume that the most important aspects of a high-performing website are related primarily to...