AUTHOR

Gerry Broski
B2B Marketing Trends and Challenges for 2021

B2B Marketing Trends and Challenges for 2021

The Train Has Left the Station It doesn’t take a crystal ball to understand that the pandemic has changed the world forever — and impacted every part of society. Though vaccines are expected to ease some of the restrictions of 2020, in 2021, our world and the things...

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The Importance of Brand Building in B2B Marketing

The Importance of Brand Building in B2B Marketing

Brands and Brand Equity B2B purchases are based on performance and differentiation from the competition. The challenge is to create and amplify differentiation so that your brand is preferred over competitor brands. According to a new marketing report from The CMO...

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Why is My Competitors’ Marketing Better?

Why is My Competitors’ Marketing Better?

There can’t be more than 10 commandments in the 10 Commandments of Marketing, so let's call this the first amendment: “Thou shalt not covet thy competitors’ marketing.” It’s a real issue, because as a marketer, how often do you see a good idea, kick yourself, and...

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Generational Marketing Preferences

Generational Marketing Preferences

It’s a Jungle Out There Out in the world, things are fragmented. Modern marketers have to deal with multiple issues like omnichannel advertising, technical issues, social and economic issues, and now, a pandemic.  One of the most important segments a marketer has to...

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4 Key Components of a Go-to-Market Strategy

4 Key Components of a Go-to-Market Strategy

GTM Defined A go-to-market (GTM) strategy is the plan a company uses to bring a product to market. GTM strategies are typically developed as a collaborative effort between marketing, product management, and sales. Marketing is commonly tasked with implementation and...

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