A Variation on the Chicken and the Egg Before we start down the road of the buyer’s journey, let’s digress for a moment down the product development path, framing our quest around the question: “Which came first — the product or the customer?” This question isn't as...

What is Sales Enablement? Sales enablement is a can of worms. But it’s an important topic to review because it is one of the key areas that sales and marketing deal with regularly. Sales enablement is a collection of tools, platforms and training, with the potential...

Customers are Everywhere (They just have to find you) Many times, you can gauge a company’s maturity by the messaging presented on their website.  The growth curve could be divided into the following stages: Stage 1 - Basic info - “A stake in the ether to show we are...

Value = Resources and Reach When you start a business, the expectation is that the business will grow, and you’ll make money — pretty straightforward. Strategy and planning will account for scalability in your ERP and MRP systems, and the same consideration should be...

One of the things we love about the field of digital marketing is its dynamic nature. Marketing is all about change, and responding and adapting to change. Due to the COVID-19 pandemic, many digital ads are now opening with the same message: “We live in uncertain...

Is Traditional Marketing Still Alive? A digital transformation is impacting every aspect of our lives — particularly in marketing. In the past 10 years, we’ve transitioned from traditional (paper-based) marketing to digital marketing (DM). The goal of marketing...